Snuggie
CHICAGO — It’s a blanket. It has sleeves. And it’s becoming a stalwart on gift lists everywhere.
The “as seen on TV” Snuggie and a competitor known as The Slanket are flying off shelves nationwide. So too are the knockoffs showing up in stores across the country.
“It’s a super-popular item,” Tom Aiello, a spokesman for Sears and Kmart, said of the Snuggie.
Last year the cult-fostering cozies, which look suspiciously like a monk’s ensemble in fleece, rose to fame as the ultimate kitsch gift. But they were available only online or through TV commercials.
This holiday season, thousands of stores are stocking them, and they’re so beloved by shoppers that some colors and styles are running out, said Brittany Welch, a spokeswoman for Snuggie maker Allstar Products Group.
read full article: Holiday Shopping Notebook: Snuggie heats up
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Snuggies are taking over the world! Everyone will soon recognize the greatness!