Dell Mini 3
Dell unveiled the Android-based Mini 3 smartphone today and announced that it will be available soon in China and Brazil. Venturing away from the familiar server and desktop foundation that Dell is built on may seem risky, but there is a method to Dell’s madness that may just pay off.
Ever since rumors began to circulate earlier this year that Dell was planning a move into smartphones there have been naysayers. The market is crowded. Competition is rough. Dell is already losing ground in its core business. If your device isn’t from Apple and doesn’t say ‘iPhone’ it can’t succeed in the smartphone market.
Dell has tried to expand its portfolio of hardware over the years, distributing printers, cameras, PDA’s, televisions, and other Dell-branded peripherals. Those efforts have been met with mixed success, and even the best of them has been received moderately at best. The message to Dell for the most part has been ‘don’t quit your day job.’
read full article: Dell’s Global Mini 3 Strategy Shows a Hint of Genius
pcworld.com
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